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Michael Brown, August 18 2026

How Much Does Flooring Actually Cost — Complete Guide

Carpets by Otto banner reading How Much Does New Flooring Actually Cost

What's one question we get a lot? On the regular, someone picks up the phone, calls us and asks, "How much does new flooring usually cost?"

To be honest, it depends. That's no dodge. At Carpets by Otto, we want to tell you the truth. Here's what makes a difference.

Soft Surface or Hard Surface?

First off, are you buying soft surface or hard surface flooring? The two categories cover very different ground.

Carpet is a soft surface. Hard surface is more versatile and covers hardwood, engineered hardwood, ceramic tile, laminate, luxury vinyl plank (LVP), glue-down vinyl and more. Every product comes at a different price point and has its own installation requirements, which is why the range is wide.

The Per Square Foot Reality

Every flooring project is priced per square foot. Price per square yard used to be common and some quotes still use that unit. Either way, the math works the same. You're still paying one square, which is essentially a ruler by a ruler.

Prices vary. One square can start as low as 99 cents for carpet up to $40 per square foot depending on the material. That wide range is why there isn't a universal answer to how much flooring will cost.

What Drives the Cost

Besides the material itself, several factors can impact the cost of your specific project:

The price of your flooring project doesn't depend on just one thing. When you're shopping around, you have to consider it all.

Why Every Project is Different

At Carpets by Otto, we understand that every project is different. Flooring cost isn't universal. We're upfront with you about the complexity of your project and won't give you a number that doesn't reflect what your project involves.

Our goal is to give you a perfect end result. That starts with getting to know your space, needs and budget. It's the conversation we want to have.

Where to Start

Wondering what new floors for your home will cost? Start with a conversation with the Carpets by Otto team. Stop by one of our showrooms in Toledo, Perrysburg or Holland or schedule a free in-home consultation where we come to you.

Our team of flooring specialists are here to help. Contact us to learn more about flooring prices today.

Written by

Michael Brown

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