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If you love a wood-look floor, you have options. Besides traditional hardwood, luxury vinyl plank (LVP) is another option that’s rising in popularity.
Kelly Brown of Carpets by Otto discusses what manufacturers are doing to create floors that look like real wood, but are made for how busy families live. A lot goes into how LVP is made. Let’s talk about how that works.
Real Hardwood is stunning, but humidity, sunlight and moisture can wear on it over time. Manufacturers are striving to build durable, waterproof, scratch-resistant products for families in 2026 and beyond. Today, products are starting to look more like real wood, so homeowners can get the look they love without worrying about humidity, sunlight, or wetness.
The goal is to create a floor with the beauty of real wood that can stand up to everyday family life. Because of this, LVP is on the rise. It offers a gorgeous wood-look floor that’s also waterproof. By waterproof, manufacturers generally mean from the top down. So if your home floods and the floor sits under three feet of water, it isn’t that kind of waterproof.
Even today, LVP is constantly improving. Advances in chemistry, photography, and wear layers are helping these floors change the game.
Better photography leads to more realistic wood visuals, and better wear layers help floors wear better. Manufacturers also have more know-how and ways to test their products before they get installed in your home.
Improvements over the years have included:
New visuals
New locking systems
Better wear layers
The floors are wearing better, looking better, and remaining cost-effective. These improvements are happening every year and look different depending on the manufacturer.
LVP isn’t hardwood, and manufacturers aren’t pretending it is. Every manufacturer is continuing to deliver a great product that looks like real wood and is a high-functioning floor. At Carpets by Otto, we want you to make the right choice for your home, whether that’s hardwood or LVP. It all starts when you visit one of our showrooms in Toledo, Perrysburg or Holland.

Can’t make it in? Contact us to schedule an in-home estimate.